Privacy Policy
Last Updated: 10 Feb 2025
Animal Medical Centre (“we”, “us”, or “our”) is committed to safeguarding your personal information in accordance with the Australian Privacy Principles and the Privacy Act 1988 (Cth). This policy explains how we collect, use, store, and share your data on our website, amcboronia.com.au, which is built on the Webflow platform.
Information We Collect
a. Personal Information:
Information you provide when contacting us, signing up for newsletters, or making purchases (e.g. name, email, postal address, phone number, payment details).
b. Automatically Collected Information:
Technical details gathered via cookies and similar tracking technologies. This includes your IP address, browser type, operating system, referring URLs, pages visited, and timestamps.
We use tracking tools such as Google Analytics, CallRail, Google Ads, Meta Pixel, and Meta Ads to analyse usage and improve our services.
How We Use Your Information
• To operate and improve our website and services.
• To respond to enquiries and provide customer support.
• To process orders, transactions, and payments.
• To send newsletters, updates, and promotional communications (with an option to opt out).
• To personalise your website experience and display relevant content and advertisements.
• To monitor performance and security of our website.
3. Third-Party Services and Platform
• Our website is hosted and built on Webflow.
• We use third-party tools (Google Analytics, CallRail, Google Ads, Meta Pixel, and Meta Ads) which may collect data in accordance with their own privacy policies. Please review these policies for more details on how your data is managed by these services.
4. Disclosure of Your Information
• We share your data only with trusted service providers that assist with website operations, payment processing, and marketing – and only as required.
• Your personal information may be disclosed to law enforcement or regulatory bodies if required by law or to protect our rights.
• We do not sell your personal data to third parties.
5. Your Rights and Choices
Under Australian law you have the right to:
• Access and Correction: Request access or corrections to your personal data by contacting us.
• Data Portability: Request a copy of your data in a machine-readable format.
• Deletion: Request deletion of your personal information (subject to legal obligations).
• Opt Out: Unsubscribe from marketing communications using the instructions in our emails or by contacting us directly.
6. Data Security and Retention
• We take reasonable measures to protect your data from unauthorised access or disclosure.
• Your personal information is retained only as long as necessary to fulfil the purposes outlined or as required by law.
7. Cookies and Tracking Technologies
• Our website uses cookies and similar technologies to track user behaviour and enhance your browsing experience.
• You can control cookie preferences through your browser settings. For detailed information on the cookies we use, please refer to our Cookie Policy.
8. Complaints
• If you believe your privacy rights have been breached, please contact us or lodge a complaint with the Office of the Australian Information Commissioner.
9. Changes to This Policy
• We may update this policy from time to time. Significant changes will be posted on this page along with an updated “Last Updated” date.
10. Contact Us
• For any questions or concerns about this Privacy Policy, please call (03) 9762 2555 or use our website contact form.
Thank you for trusting Animal Medical Centre with your personal information.